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Ever feel like the lip colors that look amazing on your friends are absolutely atrocious on your ...

Raise your hand if you remember wearing the thickest, goopiest, glossiest lip gloss the early 200...

Real skin has texture and looks nothing like the highly done-up, edited, and photoshopped images ...

Unless you’re a makeup artist with years of experience, finding your skin’s undertone can seem li...

Sometimes full coverage makeup is a necessity. Formal events, photos, or just noticeable skin imp...

Nothing completes your look like a great shade of lipstick, even if you’re going bare-faced for t...

The world of beauty changes fast—but a great makeup routine never goes out of style. Whether you’...

Unless you’re in the industry, it’s easy to get makeup product terminology mixed up. Is it a high...

Eye makeup can be intimidating for even the most adept makeup enthusiasts. Get it right, and your...

Luminizer is a word you see practically every time you travel down the makeup aisle, but is it a ...

Even if you have beautiful, clear skin, you probably get frustrated with your pore size from time...

The quest for longer lashes has driven many of us to the brink of sanity, applying layer after la...

You leave the house with lashes that look perfectly styled, with the ideal amount of jet black ma...

Sometimes you need a super glam look. Parties, special events, or just a particularly fun Friday ...

Weddings, funerals, workouts, and warm weather all have something in common: they require waterpr...

Whether you feel like a makeup novice or a pro, applying eyeshadow can be a difficult process. Ma...

Not many of us like the idea of spreading chemicals on our skin, but the sad reality is that many...

In the sultry, steamy days of summer, dewy-fresh skin looks most natural. In winter, skin needs e...

As summer approaches, you may find yourself swapping out some of your most trusted products for w...

As you prepare for pool parties, summer weddings, and beach vacations this season, you’ll most li...

Is there anything better than a few coats of the blackest, glossiest mascara to add volume to you...

Nothing completes your look more than beautiful, full, lengthy lashes, but most of us find our ow...

There are more than a few products on the market that claim to give you longer lashes, but many o...

Scrolling through Instagram reveals a sea of heavily filtered faces that hardly look real. We’re ...

Beauty oils have been used since ancient times to help bring forth radiance and make skin glow. A...

We love our lip balms. In fact, it’s likely one of the items you never leave home without, right ...

You can’t go very far down the natural remedy rabbit hole without bumping into coconut oil. Its b...

Most of us love the idea of using a bronzer and/or a blush, but admittedly, we aren’t always the ...

The use of shea butter for the skin dates back hundreds of years, so there’s a very strong chance...

Cosmetic and skincare companies have developed numerous chemical compounds to add to their produc...

Nature isn’t in short supply of rich, nutrient-dense oils and extracts we can use on our skin.  W...

Chapped, irritated lips can happen during any season. In the winter months, cold, dry air steals ...

We know hydration is essential in any skincare routine—even for oily or blemish-prone skin. One o...

It seems like it should be an easy task to simply go to the store and pick out a lipstick shade, ...

Even if you aren’t an animal lover, you likely want to do your part to protect animals from becom...

Your makeup brushes are your artistry tools to create the looks you love.  Owning a high-quality ...