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It took RMS Beauty founder and master makeup artist Rose-Marie Swift 14 years to develop a clean ...

 Everyone needs a lip wardrobe, depending on your mood. And we’ve made it easy to care for and dr...

When it comes to blush application, master makeup artist Rose-Marie Swift keeps it simple. Her nu...

  Are you struggling to find your perfect foundation? Well, if RMS Beauty founder, master makeup ...

Our exclusive makeup set with DÔEN was born out of mutual admiration and a shared love of communi...

  RMS Beauty's ReEvolve Radiance Locking Primer is now officially certified as "Kind to Biome" by...

  March 8th is always a meaningful day for all of us at RMS Beauty because it’s International Wom...

Eyebrow trends are hard to follow. If you lived through the sparse brow trend of the ‘90s, you mi...

Your eyebrows help frame your face and give definition to your entire look, but using the wrong b...

You know the person: always the first to wear the trendiest color of the season. They probably al...

Who doesn’t love the holidays? As soon as we get the first sip of pumpkin spice, we’re already fa...

Contouring is a favorite go-to for professional makeup artists for sculpting cheekbones, fading a...

It’s winter, and skin usually behaves differently than it does in the summer. Drier, colder clima...

Brontouring—it’s contouring’s soft, sunkissed sister. When contouring, a dark, cool shade is used...

At RMS Beauty, we love a good makeup tutorial, but we also understand that the first few times yo...

To contour or not to contour: that might be your question, especially if you’ve seen enough makeu...

Foundation can go one of two ways: expertly applied or woefully wrong.  A tool that can help even...

Cream, liquid, powder, and gel foundations are all ways you can apply makeup coverage to your ski...

Nothing is worse than applying your foundation in the morning only to have it slide off your skin...

Can’t decide whether cream blush or powder blush is best for you? That’s understandable. With so ...

Can her signature look get any cooler? Rose Marie Swift’s signature red lip isn’t going anywhere...

Always from sunflowers. Never any GMOs. Vitamin E is kind of a skincare superpower. It’s an ultr...

Even the most seasoned professionals can get it wrong when choosing eye makeup products. Use too ...

Everyone wants a sunkissed look, especially in the warmer summer months. What we don’t want is sk...

You use it faithfully every day, but when was the last time you actually cleaned your favorite ma...

If it’s going to happen, it’s going to happen when you have on a crisp, white shirt, are headed t...

Meet The Foundation That Does It All—And Find Your Perfect Match. Four years in the making, ReEvo...

In our quest to create groundbreaking clean beauty with skin-loving ingredients and undeniable expertise, our standards are high—and have been since we launched in 2009.

A pioneer of the clean beauty movement, Rose-Marie Swift is the founder and the spirit of the brand. A master makeup artist for over 40 years, her lightbulb moment was realizing that cosmetics could be made with better, safer ingredients while simultaneously making women more beautiful. Bold, authentic and unwavering in her quest for innovative clean ingredients that perform, she launched RMS in 2009 to clean up the industry and set a higher standard for beauty. We call these standards The RMS Rules—what clean beauty means to us.

Most of us start wearing blush in our teens, but learning how to wear blush properly can still be...

It’s the makeup product we’ve been using for decades, along with lipgloss and mascara. Foundation...

Trying to navigate the organic, cruelty-free skincare world can be a challenge. For starters, pra...

Who doesn’t love a great, new lippy? From balms to glosses, stains to sticks, we are obsessed wit...

You can watch all the real techniques for makeup application on YouTube, but if you don’t have th...

We’ve come a long way from the compact and puff. Powder-formulated makeup has evolved so that eve...

You wanted a powder to help your makeup look polished, but you ended up with a cake-like consiste...

Ever wonder why you spend twenty minutes applying your makeup only to have it slide off your face...