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Even the most seasoned professionals can get it wrong when choosing eye makeup products. Use too ...

Everyone wants a sunkissed look, especially in the warmer summer months. What we don’t want is sk...

You use it faithfully every day, but when was the last time you actually cleaned your favorite ma...

If it’s going to happen, it’s going to happen when you have on a crisp, white shirt, are headed t...

Meet The Foundation That Does It All—And Find Your Perfect Match. Four years in the making, ReEvo...

In our quest to create groundbreaking clean beauty with skin-loving ingredients and undeniable expertise, our standards are high—and have been since we launched in 2009.

A pioneer of the clean beauty movement, Rose-Marie Swift is the founder and the spirit of the brand. A master makeup artist for over 40 years, her lightbulb moment was realizing that cosmetics could be made with better, safer ingredients while simultaneously making women more beautiful. Bold, authentic and unwavering in her quest for innovative clean ingredients that perform, she launched RMS in 2009 to clean up the industry and set a higher standard for beauty. We call these standards The RMS Rules—what clean beauty means to us.

Most of us start wearing blush in our teens, but learning how to wear blush properly can still be...

It’s the makeup product we’ve been using for decades, along with lipgloss and mascara. Foundation...

Trying to navigate the organic, cruelty-free skincare world can be a challenge. For starters, pra...

Who doesn’t love a great, new lippy? From balms to glosses, stains to sticks, we are obsessed wit...

You can watch all the real techniques for makeup application on YouTube, but if you don’t have th...

We’ve come a long way from the compact and puff. Powder-formulated makeup has evolved so that eve...

You wanted a powder to help your makeup look polished, but you ended up with a cake-like consiste...

Ever wonder why you spend twenty minutes applying your makeup only to have it slide off your face...

Remember your very first experience with blush? It was probably with a powdered product that bel...

At some point, we all feel it—the need for a change. Life is intense, and even though we’re doin...

When you find a cheek color that you love, it can be hard to try something new. However, if you’...

Having skin that doesn’t seem to play by the rules can be frustrating, especially if you feel li...

Spending precious minutes in front of the mirror obsessing over the tiny creases and folds that ...

You don’t have to be a makeup artist to properly apply your foundation. If you struggle to get y...

Everyone you know is using a beauty blender, but you’re late to the party. It’s okay. Change is ...

Let’s face it; eyeshadow can be hard to apply properly. Even after watching countless tutorials, ...

Discovering you have a neutral skin tone can be exciting. No other skin tone has quite the amount...

It’s a classic debate that probably won’t be completely settled by the time you finish reading th...

You know it, you love it, but why oh why can’t your favorite lip gloss last longer than half an h...

Ask any makeup artist and they’ll tell you: the right tools make all the difference. You can know...

The most dramatic eyes create depth, draw attention to the eye, and look flattering, even when th...

The manufacture of color cosmetics is a multi-billion dollar global industry that includes produc...

Finding the perfect shades of foundation and most complementary eye and lip colors relies heavily...

Nothing can pull together a finished face more than a well-kept brow. Likewise, an unkempt brow c...

Creating the perfect eye is key to creating a flawlessly finished face. Get it right, and you’ll ...

A true minimalist already has a tinted moisturizer they love, but if you’re more of an all-or-not...

It’s no secret, we’re obsessed with lashes. The lash extension industry is worth over $1 billion ...

If you grew up applying your foundation with little foam wedges, the idea of a makeup sponge may ...

Eyebrows are tricky. Perfect them, and you’ll look like you could grace magazine covers. Make a m...

Want skin that literally radiates from within? You need body oil. Unlike lotion, body oil is used...