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Concealer Tips for Mature Skin, According to Rose-Marie Swift
When it comes to makeup for mature skin, Rose-Marie Swift doesn’t sugarcoat it: “Concealing crepey skin can be a disaster.” And she should know. As a legendary makeup artist and founder of RMS Beauty, she’s spent decades working with models, celebrities, and real women at every age—and she’s learned that what works on 22-year-olds under studio lights often does not work on real skin over 40.
That’s exactly why she created the Revitalize Hydra Concealer: a clean, hydrating concealer that actually works for mature skin. Below, Rose-Marie shares her personal application tips—plus the common mistakes to avoid.
1. Skip the Full-Face Coverage
Rose-Marie’s first tip? Put the Instagram trends down.
“You don’t need to do the whole face—especially on older women. Most of us are halfway decent in a lot of areas, so focus where it counts. Full-face coverage just settles into every pore, every line.”
She recommends spot-concealing only where needed using fingers or a brush, rather than layering product all over.
2. Never Take Concealer All the Way Up to the Lash Line
Over-concealing the under-eye area is one of the biggest pitfalls for mature skin.
“Don’t take concealer right up under the eyelashes—you’ll cake it up in there. That skin is thin, delicate, and tends to be crepey. It just accentuates everything you’re trying to hide.”
Instead, dab a thin layer of concealer only where the darkness actually is—usually the inner corner or tear trough—and blend gently.
3. Use a Color That Neutralizes, Not Just Brightens
Instead of packing on layers of concealer to hide discoloration, Rose-Marie recommends using undertone-correct shades:
“People say, ‘But I have discoloration!’ So then just target the discoloration. You don’t need a thick product—you need the right tone. Use a concealer that counteracts instead of masks.”
For purple-toned shadows, go peachy. For redness, go yellow-based or neutral.
4. Choose Hydrating Formulas That Won’t Dry Out the Skin
According to Rose-Marie, most concealers on the market are secretly sabotaging aging eyes:
“A lot of the concealers these young people are using are so drying—full of alcohols, clays, and agents that make them last forever. But they’re aging the skin every time they’re used. Revitalize Hydra Concealer won’t do that. We've got all the good stuff in there.”
She specifically designed Revitalize Concealer to hydrate, not just cover—thanks to skincare ingredients like Revital-Eyes Complex, Eyebright, and Tightenyl™, a gentle retinol alternative that firms without irritation.
5. Spot-Treat Age Spots with Precision
Dark spots and hyperpigmentation are common concerns with mature skin—and Rose-Marie’s technique is all about precision:
“I’ll take the little point of the concealer brush and pop it right onto the spot. I don’t blend it out too far—I don’t want to erase the coverage. Then I tap gently with my finger so it melts into the skin.”
Less blending, more tapping—that’s the secret to seamless coverage without losing intensity.
6. Use Light to Bring Back Volume
As we age, volume naturally decreases—especially in the mid-face. Rose-Marie uses concealer strategically to lift and add fullness:
“I take a lighter shade and pop it in the center of the face—under the eyes, down the nose, around the nose, between the brows. That light in the middle gives cheekbones a glow and makes you look lifted.”
Think of it like gentle highlighting—without shimmer.
7. Don’t Use the Same Coverage Everywhere
Another mature-skin mistake? Overapplying in areas that move.
“Why are you putting the same amount of concealer on your laugh lines as on a dark spot or blemish? You don’t need it there. It just wrinkles up when you smile. Use less product in areas that move.”
She recommends adjusting your coverage depending on what you’re concealing—not how much product you feel like applying.
8. Think Tinted Moisturizer, Not Full-Coverage Mask
Rose-Marie calls Revitalize Hydra Concealer a “tinted concealer” on purpose. It’s designed to look like real skin—not makeup:
“It’s not full-coverage like a pot concealer—it’s lightweight, like a tinted moisturizer. People with crepey skin underneath the eyes love it because it doesn’t dry out or age the area.”
You can build it up where you need it—or even wear it as a foundation if you want a soft, natural look.
Final Thoughts
Mature skin needs a different approach—one that prioritizes hydration, precision, and real-life wearability. Rose-Marie’s approach to concealer is rooted in artistry and anatomy, not trends. With her tips—and the right concealer—you’ll be glowing, lifted, and confidently covered in all the right places.
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